In Germany, almost everyone knows PiCK UP!. So it was to our greatest delight when we got the chance to visualize the brand’s design transformation in two full-CGI spots. The overarching brief: to showcase the visual rebranding of the packaging while appealing to the unchanged flavor through a playful mix of crunchy biscuits and delicious milk chocolate.
At The Marmalade, we love using different visual techniques to our advantage, such as photorealistic food photography and utilizing it in CGI to go beyond what’s possible in real life. Find out all about the techniques and our approach to this project in our case study.
Client
PiCK UP!
Concept
Jung von Matt
Production + Post
The Marmalade
Director
Philipp Thoma
Making-Of
