The films that The Marmalade became famous for and that led us to pioneer the term Visual Engineering are all very macro. With On Running we wanted to find out what happens when we bring our tabletop expertise to a much larger scale. Discover how we captured the »Run on Clouds« feeling with floating SPIKE camera moves, blending live-action shots with photorealistic CGI.
Client
On Running
Product
CloudTec
Concept
On Running + The Marmalade
Production + Post
The Marmalade
Director
DemoDemo @ The Marmalade
With the flexibility of The Marmalade’s format-agnostic production approach, On Running is able to spread the CloudTec® campaign films on all of their social media platforms as well as OTT. Watch how seamlessly you can blend between formats when you consider adaptations right from the beginning of a commercial film project.
