These days he’ll direct you a genre-defining, monolithic masterpiece of a manifesto film. He’s also a die hard artist at heart, restlessly seeking fresh challenges and new ways of enhancing aesthetics, ideas and narratives. The results are epic, emotive and unexpected. And always achieved through a collaborative, calm and creative working style. „I think i’m always trying to generate emotional reaction. I create for an imaginative audience. And ultimately on a psychological level try to surprise and challenge them“ „I felt rewarded when i took a risk and wnat out of my comfort zone, tried an unusual approach, went against expectations. And when this in the end works out for everyone involved. It’s an accomplishment.“ Since 1995, Matthäus has directed hundreds of commercials and dozens of music videos for the likes of BMW, Porsche, Volkswagen, Disney, Red Bull, Nivea, Mercedes, Chase Bank, T-Mobile, Verizon, Pepsi, Coca Cola, Chrysler-Jeep, Kohls, Sears, Sony and Samsung.